Your Ultimate Blueprint for Building, Leading & Elevating Music Careers
Are you ready to manage music careers with purpose, power & profit?
Whether you’re an aspiring artist manager, an independent artist managing yourself, or a music business professional ready to level up — this course is your step-by-step system to building successful, sustainable music careers in the modern industry.
Inside this course, you’ll master how to:
HERE’S WHAT’S INSIDE
Self-Paced Video Lessons
4 modules of step-by-step training you can watch anytime, anywhere—designed to take you from beginner to confident artist manager.
Foundations of Artist Management
Understand the role, responsibilities, and mindset of a successful artist manager. Learn how to assess both artist and manager readiness while navigating the business and politics of the music industry.
Strategic Artist Career Development
Master the tools to build a long-term career plan. Brand artists, grow their fanbase, plan releases and identify income streams using proven frameworks.
Team-building & Professional Representation
Develop your knowledge of contract negotiations, management deal points and how to build and lead a winning team to support the artist’s growth.
Navigating Industry Challenges
Prepare for real-world challenges—from public controversies to digital disruption. Assess how to manage crises, handle conflict, and use digital tools and AI to stay competitive in today’s music business.
Full Digital Toolkit*
5 ready-to-use resources to help you take action, stay organised and manage artists like a pro!
* Exclusive to Standard & Premium tiers!
Real-World Case Studies & Quizzes
5 real artist scenarios & self-marking quizzes to test your knowledge and apply what you’ve learnt. Grow your skills to think critically and make smart management decisions in real-world situations.
Burna Boy – Strategic Global Expansion
Explore how Burna Boy’s team used strategic planning and global positioning to grow from a regional artist into an international star
Rihanna – Brand Diversification & Long-Term Vision
Learn how Rihanna’s management scaled her career beyond music into fashion and beauty, balancing brand, timing, and scarcity to build a multi-industry empire
Spice – Niche Market Domination & Digital Branding
See how Spice carved out dominance in the dancehall space through bold branding, reality TV, and viral marketing—proving you don’t need the mainstream to win big.
Kymani – The First-Time Manager’s Challenge
Follow the story of a new manager working with a rising artist and navigating key decisions like management readiness, defining roles, and drafting a first contract
Janet Jackson – Crisis Management in the Spotlight
Unpack the aftermath of the Super Bowl incident and how it impacted Janet Jackson’s career. Learn how to manage public image, media backlash and reputational recovery in real time
WHAT PAST LEARNERS SAY
Choose Your Access Level*
Core
- Full self-paced video course
- Interactive quizzes
- e-Certificate of completion
- Lifetime access & future updates
Standard
- Everything in Core, PLUS
- Full Digital Toolkit
Premium
- Everything in Standard, PLUS
- 30 Minute Music Business Consultation
* All prices are in US dollars | Buyers in Trinidad and Tobago will be billed in TT dollars- $385 | $535 | $865