Managing the Music Artist
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The music industry is changing fast — and artists can no longer afford to move without structure, support, and strategy. Managing the Music Artist is a practical, self-paced course designed to equip aspiring and current artist managers (as well as self-managed artists) with the tools and insights needed to build sustainable careers in today’s competitive creative economy.
Whether you’re just starting out or looking to take your management skills to the next level, this course breaks down the key functions of professional artist management — from strategic planning and team building to digital tools, contract handling, and crisis management.
Built with real-world case studies, downloadable templates, quizzes, and expert guidance, this course helps you move beyond guesswork and manage with purpose.
✨ What You’ll Learn
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Assess when an artist is ready for management
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Create career roadmaps using SWOT, SMART, and PESTLE frameworks
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Build and manage high-performance teams
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Represent artists professionally in business negotiations
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Handle industry challenges, digital platforms, and PR crises
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Use AI and digital tools to manage more efficiently
📦 What’s Included
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4 modules with self-paced video lessons
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40 higher-order multiple-choice questions with feedback
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Strategic planning, budget, touring & contract templates
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Real-world case studies (e.g., Burna Boy, Davido, Kes)
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Certificate of Completion (minimum 65% required)
💡 Perfect For
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Aspiring artist managers
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Self-managed artists
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Music entrepreneurs
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Creative professionals expanding into artist development