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Managing the Music Artist

A self-paced course that teaches you how to professionally manage and grow an artist’s career with strategy, structure, and confidence.
Managing the Music Artist Main LMS Image
39 Students enrolled
Course details
Lectures : 24
Video : 1 hr 37 Mins
Quizzes : 4
Level : Beginner
Digital Download
Lifetime
Web and Mobile
  • Description
  • FAQ
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The music industry is changing fast — and artists can no longer afford to move without structure, support, and strategy. Managing the Music Artist is a practical, self-paced course designed to equip aspiring and current artist managers (as well as self-managed artists) with the tools and insights needed to build sustainable careers in today’s competitive creative economy.

Whether you’re just starting out or looking to take your management skills to the next level, this course breaks down the key functions of professional artist management — from strategic planning and team building to digital tools, contract handling, and crisis management.

Built with real-world case studies, downloadable templates, quizzes, and expert guidance, this course helps you move beyond guesswork and manage with purpose.

What You’ll Learn

  • Assess when an artist is ready for management

  • Create career roadmaps using SWOT, SMART, and PESTLE frameworks

  • Build and manage high-performance teams

  • Represent artists professionally in business negotiations

  • Handle industry challenges, digital platforms, and PR crises

  • Use AI and digital tools to manage more efficiently

📦 What’s Included

  • 4 modules with self-paced video lessons

  • 40 higher-order multiple-choice questions with feedback

  • Strategic planning, budget, touring & contract templates

  • Real-world case studies (e.g., Burna Boy, Davido, Kes)

  • Certificate of Completion (minimum 65% required)

💡 Perfect For

  • Aspiring artist managers

  • Self-managed artists

  • Music entrepreneurs

  • Creative professionals expanding into artist development

 
Who is this course for?
This course is ideal for aspiring artist managers, self-managed artists, and anyone involved in artist development or music entrepreneurship. Whether you're just starting out or looking to formalize your knowledge, it’s built for you.
Do I need any prior experience in the music industry?
No prior experience is required. The course is beginner-friendly but includes advanced strategies, tools, and real-world case studies that even seasoned managers will find valuable.
How is the course structured?
The course is divided into four main sections. Each section includes short, self-paced video lessons, downloadable resources, and a quiz to reinforce learning. You can complete it at your own pace, on your own time.
What do I get when I enroll?
You’ll get instant access to all course videos, downloadable templates (including planning, budgeting, contracts), 40 quiz questions with feedback, animated case studies, and a certificate of completion if you pass with at least 65%.
Will I get a certificate?
Yes! Once you complete all videos and quizzes with at least 65%, you’ll receive an official Certificate of Completion that you can download and showcase.
Is the course only for people in the Caribbean or Africa?
No — while the course is designed with the realities of developing music markets in mind, its tools and strategies are relevant to artist managers and musicians everywhere.
Can I access the course on mobile or tablet?
Yes! You can access all lessons, resources, and quizzes from any device with internet access — phone, tablet, or desktop.
How long do I have access to the course?
You’ll have lifetime access, including any updates or bonus materials added in the future.
Do you offer a refund policy?
Yes — if you complete the first two modules and feel the course isn’t right for you, email us within 30 days and we’ll give you a full refund. No hassle, no pressure.
What if I have questions or need help during the course?
You can reach out to our support team or contact us through the LMS messaging system. We’re here to help guide you along the way.
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Managing the Music Artist
Foundations of Artist Management
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