DianJen Online Music Business Course

The Online Course in  Music Business is a 12 week, online programme of study for music practitioners and enthusiasts on the business management aspects of the Caribbean music industry. The programme is designed to develop the specialist business skills required to establish and manage: Indigenous Digital Music Services, Music Publishing Companies, Live and studio sound companies, Music Management Firms, Record Labels, Booking and Music Marketing Agencies. Typical participants are those who are currently operating in any music business arena, in addition to persons skilled in traditional business management but wish to acquire music management competencies and others who wish to undertake outreach work in the community, but do not desire moving into a formal teaching environment.

At the end of this course, participants should:

  • Explain fundamental music management theories, without assistance.
  • Compare international music industry models with those in the Caribbean, with minimal assistance.
  • Co-operate with peers on music management projects, with supervision.
  • Create music business plans for oneself, or a client, at a level judged satisfactory by the instructor.
DianJen Course Outline Graphic

Course Content:

  • Building Blocks: Revenue Streams for Island Musicians
  • Music Copyright Concepts for the Caribbean Community
  • Managing Artists of the Islands
  • Digital Distribution for the Caribbean Musician
  • Issues in Caribbean Music Publishing and Licensing
  • Record Deals: A Template for CARICOM Firms
  • Music Marketing in the Digital Age
  • Publicity for Music Business Success
  • Touring and Concert Concepts
  • Protecting Yourself: Essential Music Industry Contracts
  • Setting Up and Recording in Your Home Studio
  • Starting Your Music Enterprise


The course is made up of the following components:

  1. Music Business Lessons– Each week a new lesson will be opened and delivered through our IslandSkills Platform. Participants will be able to access the content on-demand- at times convenient to them, via the website or through the mobile app. Lessons typically include: Tutorial Videos, Lectures and Presentations and accompanying Handouts.
  2. On-going Discussion and Feedback- Participants can ask questions through the ILP and receive answers from the course tutor throughout the course.
  3. Post-Lesson Activities- Activities such as: short quizzes, games, career plans and brief essays follow each lesson. Participants should complete ALL activities related to the lesson material covered.
  4. Monthly Live Webinar- Each month there will be a live webinar with the tutor. This will be the forum to further clarify any areas that may be unclear. The webinar will be recorded and made available for those that are unable to attend.
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Next Start Date: Oct 1st 2018- Dec 17th 2018

Meeting Times: This Class is Fully Online. Upon sign-up, you will receive log-in details for our Virtual Classroom. You can submit your assignments anytime during the 12 week period, but you MUST complete and pass all assignments with a minimum score of 50% to be awarded the Certificate of Completion.  There will be 3 webinars (1 monthly) where concepts are clarified and participants can ask questions and receive additional support.

Hardware Requirements: Participants should have access to a reliable broadband internet service for the best experience on this course.

Software Requirements: Computers should have Adobe Reader and the most updated browser software of choice installed (Chrome, Firefox, Internet Explorer and Safari).

Each student that completes our training and assignments receive a Certificate of Completion from our institution. The certificate is awarded when all module quizzes are completed by the participant.

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A Closer Look at What You Will Learn

This module covers the various sources of revenue available to players in the Caribbean Music Industry. Focus is on 6 broad revenue streams: Music Publishing, Recorded Music, Live Performances, Brand Related, Education and Training and Fan Funding. In addition to this sources that have been overlooked by Caribbean Musicians when compared to their international counterparts will be studied.

Copyright protects musicians and allows value to be created in the industry. You will study: The role of copyright, criteria for protection, common Caribbean misconceptions, Duration, Neighbouring Rights (Sound Recording and Master Rights) and Copyright Infringement.

At this end of this training you will understand the roles and functions of Artist Managers in the Caribbean and how it differs with the developed countries, various compensation models for managers, artist career planning, contract deal points and guidance on mentoring the artist.

In this module we will look at the importance and various elements that are common in various music industry contracts

This module focuses on our 8-Step Model of Digital Music Distribution for Caribbean Artists. Areas covered include: The Role of Digital Music Aggregators, Preparing your music for distribution (EAN & ISRC Coding), Revenue Collection.


At the end of this module, you will understand the value of music publishing and its relationship to licensing, ownership, transfer and monetization of copyrights, types of publishing deals, licensing income and collective management organizations.

This unit focuses on the establishment and operation of record labels in the Caribbean. You study various types of deals, royalty calculations, negotiation protocol, the 360 deal etc.


We journey through the basics of designing and outfitting your personal recording studio on a limited budget in this module. Topics include: DAW (Digital Audio Workstation) Software and Hardware Selection, Microphone Types, Cables, Preamps and Speakers.


Here you will evaluate the 5 step music marketing process, including: Analysis of Fan Needs, Creating a music marketing strategy, Building Fan Relationships and Capturing Value from Fans.


This module covers promotion and publicity in the Caribbean Music Industry. You will examine and create publicity tools such as: Press Kits, Bios, Press Releases and One Sheets.


This module introduces the participant to various touring and concert management issues. You will examine: tour planning and its relationship to album promotion, immigration compliance, CARICOM Skills Certificate, The Technical Rider and other areas.


In this module we will explore the establishment of various forms of business organisations, taxation requirements and the steps music entrepreneurs should take to establish their businesses as legal entities in the region.


About Us

DianJen A nationally recognized Arts Education Organisation, registered with the Ministry of Community Development, Culture & the Arts in Trinidad and Tobago
Founded in 2012, DianJen (Dye-an-Jen) is a Music Industry Training, Production and Management Consulting Firm, based in Gasparillo, Trinidad and Tobago. The company was formed in response to the need for high quality training for stakeholders in the Caribbean Music and Entertainment Industry and to provide upcoming artists with recording and international promotional opportunities.
DianJen has a track record of excellence, working with hundreds of young persons and competently delivering several camps in partnership with the Ministry of Community Development, Culture and the Arts since 2013!
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Meet Your Tutor

Farley J. Joseph
Farley J. JosephTutor and Course Designer
Farley J. Joseph possesses significant experience in the fields of Music Management, Production and Music Education. He has worked professionally on numerous projects in Trinidad and Tobago and New York since 2008. As a leader in the field of Caribbean Music Business Education, he is well known as the designer and lead tutor of the Music Industry Technical Camp- T&Ts first Music Business Training Programme, which is a partnership with the Ministry of Community Development, Culture and the Arts from which over 100 participants have graduated since 2014.

Farley has served as Music Expert for the CARICOM region and Local Expert for the Trinidad and Tobago creative industries for Visual and Performing Arts, Jamaica and KEA European Affairs where he was responsible for value chain mapping and providing recommendations on development strategies for the live and recorded music sectors in 2015. He has also served as Assistant Chief Examiner for the Caribbean Examinations Council (CXC) CAPE Business for the Performing Arts Examination and held positions at New York University’s Clive Davis Institute of Recorded Music, Livestream and RightsFlow.

Academically, Mr. Joseph earned various post graduate qualifications in general Music, Music Business, Music Technology, Business Management and Instructional Design; his highest being his Master of Arts in Music Business and Music Technology from New York University (NYU). As lead tutor and course designer, he looks forward to shaping Caribbean Music Business Leaders through the region’s first Online Course in Music Business

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What Past Students Say

Review by past student, Quacy James

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When You Join Our Family You Also Get

  • All Learning Materials
  • Access to Our World Class Learning Management System
  • Membership in our ArtistSnacks Alumni Group
  • Webinars with Various Regional Music Business Professionals
  • Special Industry Newsletters
  • Discounted Recording Packages
  • International Music Business Training Library
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This course is open to everyone with an interest in the Business of Music in the Caribbean. There are no formal academic requirements for entry!

Yes! All participants completing the programme and coursework assignments receive a Certificate of Completion from DianJen.

Yes! You receive a $200 discount for full payment at registration. However, you can choose to make 2 monthly payments of $925 TTD each ($132 USD for other Caribbean Islands)! (See Tuition Fees & Payment Plan section)

This is a 15-week professional development programme for persons wanting to gain a solid understanding of the Caribbean Music Industry. As a ‘short course’, this programme has not been accreditation by any state or thrid-party body at this time.

We are always happy to point our students towards internship and job opportunities as they arise. However, we cannot guarantee that such opportunities will be available!
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Tuition Fees & Payment Plans

For Trinidad & Tobago Residents

$1650 TTD Full Payment
  • Full Course Tuition
  • DianJen Certificate of Completion

For Caribbean and International Residents

$235 USDFull Payment
  • Full Course Tuition
  • DianJen Certificate of Completion