MUSIC BUSINESS

LEVEL 3 CERTIFICATE IN THE CREATIVE MUSIC INDUSTRY
DianJen Online Music Business Course

The Level 3 Certificate in the Creative Music Industry (Music Business Specialization), is a professional taught, online programme of study for music practitioners and enthusiasts on the business management aspects of the international music industry. The programme is rigorous and designed to develop the specialist business skills required to establish and manage: Digital Music Services, Music Publishing Companies, Live and studio sound companies, Music Management Firms, Record Labels, Booking and Music Marketing Agencies. Typical participants are those who are currently operating in any music business arena, in addition to those skilled in traditional business management or law but wish to acquire music management competencies without moving into a formal teaching environment.

At the end of this course, participants should:

  • Explain fundamental music management theories, without assistance.
  • Compare international music industry models with those in their base country, with minimal assistance.
  • Co-operate with peers on music management projects, with supervision.
  • Create music business plans for oneself, or a client, at a level judged satisfactory by the instructor.
DianJen Course Outline Graphic

Course Content:

  • Building Blocks: Revenue Streams for Musicians
  • Music Copyright  and Contract Concepts
  • Music Management
  • Digital Distribution Models and Strategies
  • Issues in Music Publishing and Licensing
  • Record Labels Operations
  • Touring and Concert Concepts
  • Starting Your Music Enterprise

Delivery:

The course is made up of the following components:

  1. Music Business Lessons– Each week new lessons will be opened and delivered through our online platform. Participants will be able to access the content on-demand- at times convenient to them, via the website or through the mobile app. Lessons typically include: Tutorial Videos and accompanying Handouts.
  2. On-going Discussion and Feedback- Participants can ask questions through the ILP and receive answers from the course tutor throughout the course.
  3. Post-Lesson Activities- Activities such as: short quizzes, games, career plans and brief essays follow each lesson. Participants should complete ALL activities related to the lesson material covered.
  4. Fortnightly Live Webinars- Every two weeks there will be a live webinar with the tutor. This will be the forum to further clarify any areas that may be unclear. The webinar will be recorded and made available for those who gave 24hrs notice that they are unable to attend.
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Next Start Date: 5th September 2022

Meeting Times: This Class is Fully Online. Upon sign-up, you will receive log-in details for our Virtual Classroom where you will have access to all learning materials. Every two weeks there will be a live webinar with the tutor. This will be the forum to further clarify any areas that may be unclear. The webinar will be recorded and made available for those who gave 24hrs notice that they are unable to attend. Once a month there will be a professional development lecture with an industry expert- attendance for current students is mandatory.

Hardware Requirements: Participants should have access to a reliable broadband internet service for the best experience on this course.

Software Requirements: Computers should have Adobe Reader and the most updated browser software of choice installed (Chrome, Firefox, Internet Explorer and Safari).

Each student that completes our training and ALL assignments ON-TIME receive a Certificate of Completion from our institution and is entered for the Level 3 Award in the Creative Music Industry (Entrepreneurship). Additionally, this course is linked to the Level 3 Certificate in the Creative Music Industry (Music Business)- Awarded by RSL Awards in the United Kingdom (UK).

RSL Awards is an awarding body specializing in the creative industries- designing qualifications which are relevant and reflective of today’s creative sector. RSL qualifications are fully regulated by every UK regulatory body and carry UCAS Points which can be used to gain entry into UK university programmes.

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A Closer Look at What You Will Learn

This module covers the various sources of revenue available to players in the international Music Industry. Focus is on 6 broad revenue streams: Music Publishing, Recorded Music, Live Performances, Brand Related, Education and Training and Fan Funding. 

Copyright law and contracts protects musicians and allows value to be created in the industry. You will study: The role of copyright, criteria for protection, common misconceptions, Duration, Neighbouring Rights (Sound Recording and Master Rights) and Copyright Infringement.

At this end of this training you will understand the roles and functions of Artist Managers in the international space. It will explore various compensation models for managers, artist career planning, contract deal points and guidance on mentoring the artist.

This module focuses on our 8-Step Model of Digital Music Distribution. Areas covered include: The Role of Digital Music Aggregators, Preparing your music for distribution (Metadata- EAN & ISRC Coding), Revenue Collection.

At the end of this module, you will understand the value of music publishing and its relationship to licensing, ownership, transfer and monetization of copyrights, types of publishing deals, licensing income and collective management organizations.

This unit focuses on the establishment and operation of record labels. You study various types of deals, royalty calculations, negotiation protocol, the 360 deal etc.

This module introduces the participant to various touring and concert management issues. You will examine: tour planning and its relationship to album promotion, immigration compliance, logistics, the Technical Rider and other areas.

In this module we will explore the establishment of various forms of business organisations, taxation requirements and the steps music entrepreneurs should take to establish their businesses as legal entities.

About Us

DianJen
DianJen A nationally recognized Arts Education Organisation, registered with the Ministry of Community Development, Culture & the Arts in Trinidad and Tobago
Founded in 2012, DianJen (Dye-an-Jen) is a Music Industry Training, Production and Management Consulting Firm, based in Gasparillo, Trinidad and Tobago. The company was formed in response to the need for high quality training for stakeholders in the Caribbean Music and Entertainment Industry and to provide upcoming artists with recording and international promotional opportunities.
DianJen has a track record of excellence, working with hundreds of young persons and competently delivering several camps in partnership with the Ministry of Community Development, Culture and the Arts since 2013!
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Meet Your Tutor

Farley J. Joseph
Farley J. JosephLead Lecturer
Farley J. Joseph possesses significant experience in Music Industry Education. He has worked professionally on numerous projects in Trinidad and Tobago and New York since 2008. As a leader in the field of Caribbean Music Business Education, he is well known as the designer and lead tutor of the Music Industry Technical Camp- T&Ts first Music Business Training Programme, which was a partnership with the Ministry of Tourism, Culture and the Arts from 2014-2018- graduating close to100 participants.

Farley has consulted for Caribbean musicians and organizations and conducted workshops in partnership with various industry organizations. He has also served as Assistant Chief Examiner for the Caribbean Examinations Council (CXC) CAPE Business for the Performing Arts Examination and held positions at New York University’s Clive Davis Institute of Recorded Music, Livestream (Acquired by Vimeo) and RightsFlow (Acquire by Google).

Academically, Mr. Joseph earned various post graduate qualifications in general Music, Music Business, Music Technology, Business Management and Instructional Design; his highest being his Master of Arts in Music Business and Music Technology from New York University (NYU). As lead tutor and course designer, he looks forward to shaping future Music Business Leaders through the region’s first internationally recognized Caribbean based online Music Business programme.

Latest Publication:
Joseph, FJ (2021). Disruptive potential: COVID-19 and emerging live music models in Trinidad and Tobago. Monogram. Ibero-American Journal of Culture and Thought , (9), 307–332. https://doi.org/10.36008/monograma.2021.09.2221

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What Past Students Say

Review by past student, Quacy James

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When You Join Our Family You Also Get

  • All Learning Materials
  • Access to Our World Class Learning Management System
  • Membership in our ArtistSnacks Alumni Group
  • Webinars with Various Regional Music Business Professionals
  • Special Industry Newsletters
  • Discounted Recording Packages
  • International Music Business Training Library
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FAQs

This course is open to everyone with an interest in the commercial aspects of the international music industry. There are no other formal academic requirements for entry!

Yes! All participants completing the programme and ALL coursework assignments ON-TIME receive a Certificate of Completion from DianJen. This programme is also lined to the Level 3 Certificate in the Creative Music Industry awarded by RSL Awards in the UK.

Yes! You receive a $15USD ($100TTD) discount for full payment at registration. However, you can choose to make a downpayment of $200USD ($1200) and 2 monthly payments of $118 USD ($600 TTD) each ! (See Tuition Fees & Payment Plan section)

Each student that completes our training and ALL assignments ON-TIME receive a Certificate of Completion from our institution and is entered for the Level 3 Award in the Creative Music Industry (Entrepreneurship). Additionally, this course is linked to the Level 3 Certificate in the Creative Music Industry (Entrepreneurship)- Awarded by RSL Awards in the United Kingdom (UK).

RSL Awards is an awarding body specializing in the creative industries- designing qualifications which are relevant and reflective of today’s creative sector. RSL qualifications are fully regulated by every UK regulatory body and carry UCAS Points which can be used to gain entry into UK university programmes.

We are always happy to point our students towards internship and job opportunities as they arise. However, we cannot guarantee that such opportunities will be available!
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Tuition Fees & Payment Plans

Select your payment option

$325 USDFull Payment at Registration
  • Full Course Tuition & RSL Awards Certification
  • DianJen Certificate of Completion